Helping product teams launch and scale digital experiences by design.
I’m a product designer with 10 years of experience working with companies such as Albert Heijn, Mobiel.nl and HEMA.
As a designer I help product teams not just with creating features, but delivering on impactful outcomes. I empower them to understand their users, validate ideas, and create solutions that drive results.
Boosting sales with user-centric design
Increased HEMA sales and average order value by improving product discovery and conversion through user centered design.
Validating a new EV charging proposition
Created a prototype for an intuitive and transparent EV charging e-commerce experience, ensuring a smooth and informed purchase process for customers.
Making personalized discounts visible
Solved the problem of "blind redemption" by designing a gamified experience that encourages customers to actively choose their personalised discounts.
More work
Fitness Genes
Audio Nova
Listening for real problems, driving meaningful change
I aim to understand the core of real problems, which often leads to discovering valuable opportunities for impactful innovation.
