Unlocking personalised fitness potential
Interaction design
E-commerce
Mobile app
Summary
Fitness Genes, a company offering DNA-based fitness and nutrition plans, sought to improve their online presence and user experience. They aimed to create a website and mobile app that would effectively communicate their unique proposition and empower customers to achieve their fitness goals.
The opportunity
This project presented an opportunity to craft a compelling brand story that resonated with their target audience, simplify their online experience, and deliver a more intuitive and engaging user experience across both web and mobile platforms.
Design
We designed a new website and mobile application for Fitness Genes, focusing on clarity, user-friendliness, and a modern aesthetic.
- Simplified Brand Communication: We worked to clearly communicate the value proposition of Fitness Genes by highlighting the unique benefits of their DNA-based approach to fitness and nutrition.
- Enhanced Website Navigation: We redesigned the website's information architecture to simplify navigation and make it easier for users to find the information they needed.
- Mobile App for Customer Engagement: We designed a mobile app to help customers easily access and follow their personalized workout plans, including:
- Daily workout schedule
- Complete training plan overview
- Exercise explainer videos
- DNA-based training adjustments
Results
- Clearer Brand Messaging: The new website successfully conveyed the unique value proposition of Fitness Genes, attracting a wider audience and boosting engagement.
- Improved User Experience: The redesigned website and mobile app received positive feedback from users, praising the ease of navigation, access to information, and the intuitive design.
- Efficient Fitness Planning: The mobile app empowered users to easily access their workout plans, follow their progress, and stay motivated to reach their fitness goals.
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