From User Insight to Real-World Outcomes
Bridge the gap between user needs and business goals. I design digital products that resonate with users and drive results. By understanding users deeply, I create products that are not only delightful to use but also achieve tangible business objectives.
My process
My interest lies in creating meaningful digital experiences. I partner with teams to conduct user research, design intuitive interfaces, and run experiments to ensure products are not only beautiful but also effective.
Services
I thrive at the intersection of research, strategy, and design. By listening to both end-users and stakeholders, I translate their needs into solutions that drive value.
Work history
My design journey began at Soda Studio as an interaction designer. There, I tackled a diverse range of digital products, from crafting an app to control hearing aids to revamping a smart TV app and optimizing a leading smartphone e-commerce store for conversions.
Leveraging that experience, I ventured into freelance work, where I embraced a variety of projects. These included creating a remote advice solution for ABN AMRO and developing an interactive system for unlocking personalised discounts at Albert Heijn.
Clients
Collaborating with inspiring companies, from established leaders to agile startups, I've helped them craft innovative solutions that solve complex problems.
Life beyond design
Apart from design, I like taking pictures, hiking and cooking food, especially Italian. My Ooni pizza oven gets lots of use. Making real neapolitan style pizza or sciattcha.
